Meta Ads • E-commerce
High-Scale Purchase Campaign
Scaled purchase campaigns with budget, creative and performance optimization. The featured dashboard shows $31K+ in spend and $4.52M in purchase value.
$31,086Spend
$4.52MPurchase value
145.51xROAS
Performance Marketing • Media Buying • Growth
OMAR OTHMANTurns ad spend into measurable growth.
Performance Marketing Manager and Media Buyer focused on paid acquisition, e-commerce, lead generation, conversion optimization, tracking, analytics and creative testing across KSA, GCC, the US and local markets.
$5M+Revenue generated
245xPeak ROAS
10K+Leads generated
1,000+Campaigns worked
Selected results
Numbers that tell the story.
Selected performance figures from paid acquisition, e-commerce and lead-generation campaigns.
$5M+Revenue generated
$250K+Ad spend managed
245xPeak ROAS
25xAverage ROAS
10K+Leads generated
1,000+Campaigns worked on
Creative system
Every capability gets its own visual cue.
A clean, modern portfolio system with animated icons, cards, micro-interactions and responsive layouts.
Performance Marketing
Acquisition strategy, paid media, optimization, scaling and reporting.
Media Buying
Budget planning, targeting, creative testing and cost control across platforms.
E-commerce Growth
Purchase campaigns, funnel analysis, conversion optimization and profitability.
Tracking & Analytics
GA4, GTM, Meta Pixel, CAPI, server-side tracking and behavior analysis.
Creative Testing
Structured creative experiments across formats, messages, audiences and offers.
AI-assisted Workflow
Research, strategy, copy, analysis, creative development, coding and voice workflows.
Stack
Platforms, tracking & growth.
Meta Ads
Google Ads
TikTok Ads
Snapchat
LinkedIn
GA4
Google Tag Manager
Conversions APIMeta PixelServer-Side TrackingMicrosoft ClarityGoHighLevelZoho CRMZoho BooksZoho SocialOdooMaxPanelPhotoshopIllustratorAfter EffectsPremiere ProCanva
Store development
Store development & management.
Practical solutions for building, managing and improving customer experience across leading ecommerce platforms.
Shopify
WooCommerce
WordPress
EasyOrders
Salla
ZidWorkflow
A process built around measurable growth.
From audit to scale, every decision is connected to data and business goals.
01
Audit
Review funnel, tracking, campaigns, creatives and current performance.
02
Strategy
Define audiences, offers, funnel structure, KPIs and testing priorities.
03
Launch
Test creatives, audiences, placements and offers in a structured way.
04
Optimize
Use data to cut waste, improve conversion and scale winners.
05
Scale
Increase spend strategically while protecting efficiency and tracking.
Case studies
Selected campaigns.
Campaign dashboards and reporting screenshots used as visual evidence of hands-on performance marketing work.
Snapchat Ads • E-commerce
Saudi Acquisition & Scaling
Purchase-focused Snapchat campaigns with ongoing creative and campaign optimization. The dashboard records more than $25K in spend, $417K in purchase value and 563 purchases.
$25,462Spend
$417,613Purchase value
16.40xROAS
TikTok Ads • E-commerce
Creative Testing & Purchase Growth
Worked across TikTok campaign structures, creative testing and scaling. The featured account snapshot shows 396K impressions, 3,928 destination clicks and 177 purchases.
396KImpressions
3,928Clicks
177Purchases
E-commerce Analytics
Full-Funnel Performance Monitoring
Built and monitored the purchase funnel from visits and cart activity through checkout and orders, using performance data to identify drop-offs and optimization opportunities.
30.79KVisits
854Orders
131.73K SARNet profit
TikTok Ads • Campaign Portfolio
Multi-Campaign Performance Management
Managed and optimized multiple TikTok campaigns across different products and objectives, using cost, conversion, purchase value and ROAS data to guide decisions.
49Campaigns shown
14,109Conversions shown
2.68xROAS
Experience
Hands-on growth experience.
Professional experience combining performance marketing, media buying, administration, account management, social media, technical support, sales and graphic design.
2026 — Present
Performance Marketing Manager
Glasshouse Creatives — US
Developed acquisition strategies, supported agent deal generation, and followed up on campaign performance and conversion quality.
+15 agents • +2,500 leads • +3,000 conversions
2026 — Present
Performance Media Buyer
Taager
Managed growth campaigns for product sales across dropshipping and sponsorship initiatives, focusing on profitable acquisition and purchase volume.
+850 purchases
2025 — 2026
Performance Media Buyer
EZZ Marketing Solutions
Built and optimized performance campaigns for donation acquisition, with a focus on conversion growth and efficient media buying.
+1,500 conversions
2023 — 2026
Performance Marketing / Growth
Growth and acquisition responsibilities
Mada for Marketing — Performance marketing, campaign optimization, social media and broader marketing support.
2025 — 2026
Media Buyer / Administrative
Ezz For Marketing Solutions SA
Planned, negotiated and executed media buying strategies across digital channels; managed advertising budgets and team performance.
2023 — 2026
Marketing / Administrative
Growth+ Marketing Agency SA
Marketing and administrative responsibilities supporting business operations and campaign execution.
2023 — Present
Accountant — Account Manager
Maddah Marketing Agency SA
Customer relationships, account support and operational responsibilities.
2019 — 2021
Social Media Specialist
Tobaz EGY
Social media and marketing support, campaign execution and performance monitoring.
Feb 2022 — 2023
Technical Support Representative
Vodafone Egypt
Jun 2021 — 2022
Inbound Sales Representative
Vodafone Egypt
Jun 2013 — Present
Freelance Graphic Designer
Freelance
Creates creatives using Adobe Photoshop, Illustrator, After Effects and Premiere Pro.
Portfolio resources
More proof, updated continuously.
Dedicated areas for live campaigns, daily posts, verified client feedback and before/after transformations.
Complete professional profile
Everything from the updated CV.
Career, skills, software, languages, certifications and personal skills — with ratings removed from the portfolio.
Profile
Passionate about driving digital success, I am eager to secure a dynamic role as a Digital Marketing Specialist. Seeking a challenging position where I can leverage my expertise in social media management, content marketing, and technical proficiency to craft innovative digital strategies. My goal is to contribute to an organization's growth by implementing data-driven campaigns, optimizing online presence, and staying ahead of industry trends.
Meta • TikTok • Snapchat • Google Ads • LinkedIn • GA4 • MaxPanel • Tracking • Adobe Photoshop • Illustrator • After Effects • Premiere Pro • AI Projects
Skills
Project ManagementPublic RelationsTeamworkTime ManagementLeadershipEffective CommunicationCritical ThinkingInternet Research Skills — Very GoodMarketing & Digital Support SkillsContent MarketingSocial Media Management & MarketingCampaign Tracking & AnalysisEmail Marketing & AutomationAdaptive MultitaskingStrategic Problem-Solving
Bachelor of LawFaculty of Law, Helwan University — 2014–2018
Accounting & MarketingProfessional coursework — 2020–2021
Google Digital Marketing & E-commerceProfessional Certificate
Advanced Digital MarketingUdacity & Google
HubSpot Social MediaSocial Media Certification
Zoho CRM & SocialProfessional proficiency
AWS Cloud Practitioner EssentialsCloud training
ISO 9001 Quality Management SystemsAssociate training
Foundations of Business & EntrepreneurshipSkills Front
Essential Skills ProgramNBE
International Computer Driver’s LicenseICDL
Bassem Magdy Advanced CourseAdvanced Course
Qotb Advanced CourseAdvanced Course
Software & Computer
ICDL • Software & Hardware
Meta, TikTok, Snapchat, Google Ads, LinkedIn, GA4, MaxPanel, Tracking, Adobe Photoshop, Illustrator, After Effects, Premiere Pro, AI Projects.
Zoho Books • Zoho Social • Zoho CRM • Odoo • Canva • GoHighLevel • Google Tag Manager • Meta Pixel • CAPI • Server-Side Tracking • Microsoft Clarity
Languages
English — Very Good (Reading • Writing • Speaking • Listening)
Arabic — Basic
Selected CV responsibilities
- Planned, negotiated and executed media buying strategies across multiple digital channels.
- Managed large-scale advertising budgets, maximizing performance and minimizing costs through precise targeting.
- Led, mentored and managed a high-performing marketing team.
- Monitored brand consistency across marketing channels and materials.
- Strategized and executed social media campaigns to amplify brand visibility and engagement.
- Used Zoho Books, Social and Zoho CRM to analyze performance and streamline customer relationship management.
- Managed and optimized paid advertising campaigns to boost website traffic and lead generation.
Personal Skills
Adaptive Multitasking: Efficiently manages multiple projects, prioritizes tasks and maintains productivity under tight deadlines.
Strategic Problem-Solving: Identifies and resolves challenges with analytical thinking and creativity across technical and marketing work.
Effective Communication Across Teams: Strong interpersonal communication, translating complex ideas into clear actionable plans and supporting collaboration.
References
Available upon request.
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